How To Use Twitter’s Vine App For Business - Vine has becomes Twitter’s latest way to gain interest and put a different spin on tweeting. The Instagram of video allows users to create a six second video loop and post it to Twitter or Facebook. While many businesses use other social media sites to gain followers and drive business – but can Vine be used the same way? Here are a couple creative ideas of how to use Twitter’s new Vine app in order to promote your business and involve your future and current customers.
- Use Vine to engage your audience. The vine application can spark conversations. Instead of asking your followers what they think about a certain subject, use visual clues to ask your question. For example. Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading. It could spark any reader to go to their local bookstore or order a new title online. Hence this update is great for engagement and sales.
- Show off your products. Use Vine to shoot a fun video about what you have to offer around your business.
- Highlight your brand advocates. What could be better than advertising your own product on Vine? Having your followers do it for you. Encourage your followers to compose a Vine video attached to hashtag and retweet it when they do.
- Not everything is about business. Post a trivia question and have followers answer it with a Vine video. Doing things out of the box like this promotes creativity and adds a little bit of fun for followers to get involved in.
- Get people excited about new products and service offerings. Visual inspiration can help get clients amped about new items that your business offers. Put together a video and highlight what you think are the biggest and brightest points of the new item.
- Give followers a behind the scene look. Brands have the option to humanize themselves by using tools like Vine on social media. Show your followers that your employees are excited to be a part of your team.
- Educate your audience. When you have a chance to teach your followers something new about your business or something brand related – go for it.
- Use Vine to attract people into your stores. Vine can help show your followers how unique or fun it is to be in your store or restaurant. Let them know what they are missing.
- Promote a contest, special or sale happening. Use Vine to show off what deal everyone needs to take apart of or what contest they can’t miss. Incorporate what followers could win if they participate
Source: Social Media Examiner